Shirticus Rocks Swayback With Sponsorship Deal
In a move that industry pundits have termed “culturally significant”, Shirticus earlier this week finalised a sponsorship deal with Australian rock band, Swayback. The financial details of the deal are as yet undisclosed, but a source close to the band has said, “I have seen a lot of zeros” and the term “Nike-esque” has been used by leading analysts.
The deal will see Swayback and Shirticus run a series of cross promotional campaigns to publicise the bands latest musical offering, "The Quest for Rock & Roll" (on Half A Cow Records), and the clothing label’s new summer range.
The madness begins this weekend when the Swayback, the sultans of swagger rock, launch their "Quest for the West" tour in Perth on Saturday the 25th November. Swayback will be playing with New Zealand rock legends, The Datsuns as well a host of wonderful local talent. Check out tour details on the Swayback website.
Keep your eyes peeled (horrible expression when you think about it) for a new competition announced at the end of this week to celebrate this trans Australian union.
Read the full press release here.
